Are you a real estate agent tired of making the same silly mistakes on Instagram? Are you ready to step up your game and start crushing it on the ‘gram? Well, you’re in luck because I’m about to share some tips that will help you increase leads and sales revenue – and avoid looking like a total Instagram newbie.
1.) Stop posting terrible photos and start showcasing your properties like a pro.
We get it, you’re not a professional photographer, but that’s no excuse for posting terrible photos of your listings. Blurry, dark, and cluttered images aren’t going to attract potential buyers – they’re going to make them scroll right past your post. Invest in a good camera or hire a professional photographer to help you showcase your properties like a pro.
2.) Quit using lame captions and start writing copy that converts.
Captions can make or break your post, so stop using lame captions like “Check out this amazing property” or “New listing alert.” Instead, write copy that’s creative, informative, and persuasive. Use humor, tell a story, and give potential buyers a reason to reach out to you. And, for the love of all things holy, proofread your captions before you hit “post.”
3.) Ditch the boring property tours and start sharing behind-the-scenes stories.
We’ve all seen those boring property tour videos where the agent walks through the house and tells us what we can already see. Yawn. Instead, use Instagram Stories to share behind-the-scenes stories of your real estate business. Show potential buyers what it’s like to work with you, give them a glimpse into your personality, and build trust with them.
4.) Lose the irrelevant hashtags and start using ones that matter.
Hashtags can help your posts reach a larger audience, but only if you’re using the right ones. Stop using irrelevant hashtags like #forsale or #realtor, and start using ones that are specific to your property, location, or target audience. Do some research and find out which hashtags your potential buyers are using, and use them in your posts.
5.) Say goodbye to cheesy stock photos and start collaborating with local influencers.
We all know that cheesy stock photo of the smiling couple holding hands in front of their new home. It’s time to say goodbye to that and start collaborating with local influencers. Find influencers in your area who align with your brand and target audience, and partner with them to showcase your properties. This will not only help you reach a larger audience, but it will also give you some much-needed street cred.
6.) Stop being boring and start sharing valuable real estate insights.
Nobody wants to follow an Instagram account that’s all business all the time. Start sharing valuable real estate insights that are relevant to your target audience. Share market updates, home buying and selling advice, and decorating tips. This will help you position yourself as an expert in your field and attract potential buyers who trust your expertise.
7.) Don’t be a ghost on Instagram – engage with your followers!
Engaging with your followers is one of the most important things you can do on Instagram. Respond to comments, reply to DMs, and like and comment on other people’s posts. This will help you build relationships with potential buyers and turn your followers into customers.
8.) Quit boosting irrelevant posts and start running targeted ads.
Boosting posts may seem like an easy way to increase your reach, but it’s not always the most effective method. Instead, run targeted Instagram ads that are specific to your target audience. Use eye-catching visuals, compelling copy, and Call-to-Action buttons to encourage potential buyers to contact you.
9.) Stop guessing and start using Instagram Insights to fine-tune your strategy.
Instagram Insights is a powerful tool that can help you fine-tune your Instagram strategy. Use this feature to analyze your audience demographics, track your post and story performance, and identify your top-performing content.
By regularly reviewing your insights, you can identify areas where you need to improve and adjust your strategy accordingly. For example, if you notice that your engagement is low on certain types of posts, you can experiment with different content formats or topics to see if you can increase engagement.
Bringing it all together.
Instagram can be a powerful tool for real estate agents looking to increase leads and sales revenue – as long as you’re doing it right. By avoiding silly mistakes ike posting terrible photos, using lame captions, and being a ghost on Instagram, you can position yourself as a real estate expert and attract potential buyers who trust your expertise.
Remember, building a successful Instagram strategy takes time and effort. Don’t be afraid to experiment with different tactics and always be willing to learn and adjust your approach. With a little bit of humor and a lot of dedication, you can use Instagram to take your real estate business to the next level.