Tag: real estate

Instagram for Real Estate: 9 Tips to Boost Your Leads and Sales Revenue

Posted on May 7, 2023 by - Real Estate

Are you a real estate agent tired of making the same silly mistakes on Instagram? Are you ready to step up your game and start crushing it on the ‘gram? Well, you’re in luck because I’m about to share some tips that will help you increase leads and sales revenue – and avoid looking like a total Instagram newbie.

1.) Stop posting terrible photos and start showcasing your properties like a pro.

We get it, you’re not a professional photographer, but that’s no excuse for posting terrible photos of your listings. Blurry, dark, and cluttered images aren’t going to attract potential buyers – they’re going to make them scroll right past your post. Invest in a good camera or hire a professional photographer to help you showcase your properties like a pro.

2.) Quit using lame captions and start writing copy that converts.

Captions can make or break your post, so stop using lame captions like “Check out this amazing property” or “New listing alert.” Instead, write copy that’s creative, informative, and persuasive. Use humor, tell a story, and give potential buyers a reason to reach out to you. And, for the love of all things holy, proofread your captions before you hit “post.”

3.) Ditch the boring property tours and start sharing behind-the-scenes stories.

We’ve all seen those boring property tour videos where the agent walks through the house and tells us what we can already see. Yawn. Instead, use Instagram Stories to share behind-the-scenes stories of your real estate business. Show potential buyers what it’s like to work with you, give them a glimpse into your personality, and build trust with them.

4.) Lose the irrelevant hashtags and start using ones that matter.

Hashtags can help your posts reach a larger audience, but only if you’re using the right ones. Stop using irrelevant hashtags like #forsale or #realtor, and start using ones that are specific to your property, location, or target audience. Do some research and find out which hashtags your potential buyers are using, and use them in your posts.

5.) Say goodbye to cheesy stock photos and start collaborating with local influencers.

We all know that cheesy stock photo of the smiling couple holding hands in front of their new home. It’s time to say goodbye to that and start collaborating with local influencers. Find influencers in your area who align with your brand and target audience, and partner with them to showcase your properties. This will not only help you reach a larger audience, but it will also give you some much-needed street cred.

6.) Stop being boring and start sharing valuable real estate insights.

Nobody wants to follow an Instagram account that’s all business all the time. Start sharing valuable real estate insights that are relevant to your target audience. Share market updates, home buying and selling advice, and decorating tips. This will help you position yourself as an expert in your field and attract potential buyers who trust your expertise.

7.) Don’t be a ghost on Instagram – engage with your followers!

Engaging with your followers is one of the most important things you can do on Instagram. Respond to comments, reply to DMs, and like and comment on other people’s posts. This will help you build relationships with potential buyers and turn your followers into customers.

8.) Quit boosting irrelevant posts and start running targeted ads.

Boosting posts may seem like an easy way to increase your reach, but it’s not always the most effective method. Instead, run targeted Instagram ads that are specific to your target audience. Use eye-catching visuals, compelling copy, and Call-to-Action buttons to encourage potential buyers to contact you.

9.) Stop guessing and start using Instagram Insights to fine-tune your strategy.

Instagram Insights is a powerful tool that can help you fine-tune your Instagram strategy. Use this feature to analyze your audience demographics, track your post and story performance, and identify your top-performing content.

By regularly reviewing your insights, you can identify areas where you need to improve and adjust your strategy accordingly. For example, if you notice that your engagement is low on certain types of posts, you can experiment with different content formats or topics to see if you can increase engagement.

Bringing it all together.

Instagram can be a powerful tool for real estate agents looking to increase leads and sales revenue – as long as you’re doing it right. By avoiding silly mistakes ike posting terrible photos, using lame captions, and being a ghost on Instagram, you can position yourself as a real estate expert and attract potential buyers who trust your expertise.

Remember, building a successful Instagram strategy takes time and effort. Don’t be afraid to experiment with different tactics and always be willing to learn and adjust your approach. With a little bit of humor and a lot of dedication, you can use Instagram to take your real estate business to the next level.

4 Simple Tips for Converting Open House Leads

Posted on June 5, 2018 by - Real Estate

Open Houses have long been a lead generation opportunity in real estate. Agents often tell me that they are better at having conversations in person than on the phone when we discuss prospecting during workshops and training calls. Open Houses are a great opportunity to build relationships quickly since you have a face-to-face interaction.

Prospects attending Open Houses also tend to be further along in the process than an online lead. They are already making the effort to get out there and see properties. You could be writing an offer for them today. That’s the type of immediate business we love to find in real estate. Think about how much time you would save if you din’t have to nurture a lead for six months or a year before they buy something.

However, I hear agents complain all the time that they aren’t getting any leads from their Open Houses that don’t already have agents or they just aren’t getting enough traffic. Below are four tips to improve the results from your Open Houses.

1.) Choose the Right Open Houses

If the Open House is for one of your listings, then hopefully you have executed a pricing strategy and Open House schedule that will attract potential buyers and sellers. You may also be running Open Houses for other agents.

  • Consider the following in your Open House strategy.
  • Is the listing new or newly priced?
  • Was it recently staged or has new photos?
  • Is it in a common price point where lots of people will be looking?
  • Would you want to work with buyers and sellers in this location?
  • Is it in your farm area or where your ideal clients live?
  • Will the agent let you promote the Open House on your site?
  • Can you use your own Open House signs around the neighborhood with your name on them?

2.) Market to People Outside MLS

I mentioned earlier that a primary complaint from agents is that everyone who attends their Open Houses already has an agent. I always follow-up with this question: “How are you promoting your Open Houses?”

The most common response: “I post it in MLS and send reverse prospecting emails.”

No wonder everyone has an agent when your primary mode of promoting the Open House is through a system that can only be accessed by prospects through another agent.

Try these marketing methods to drive unrepresented traffic to the Open House:

  • Post on your personal social media accounts for people to come visit you during your Open House.
  • Knock on doors or call the neighborhood to personally invite people to the Open House.
  • Run a Facebook Ad with a landing page collecting email addresses for Open House info.
  • Place directional signs all over the neighborhood with your name and number.

3.) Don’t Wait till Monday to Follow-Up

This doesn’t mean sign a buyer agreement during the Open House. You may be representing the seller. However, letting a potential buyer walk out the door doesn’t serve them, your client, or you whether they are interested in this particular home or not. Make sure to follow the local real estate laws during your Open House conversations, but I would start building a relationship with prospects while they are in front of you.

Monday follow-up calls will be no more effective than cold calls if you aren’t building relationships during the Open House. Building relationships starts with finding out what is most important to the prospect in their next home. Ask powerful questions that will allow the prospect to comfortably share with you. Questions will keep you in control of the conversation and will help you to gain valuable insight for your follow-up.

4.) Know the Local Market and Follow a Script to Provide Value

If the client loves the house you are standing in then I would use a script to help them move to an offer. However since only one person will be buying this particular home, it is far more likely that you will have some standing in front of you that will be looking for something slightly different in a home. When you know the local listings that are similar to the home you are standing in then you will have an opportunity to add value for this prospect right now.

As people are finishing up walking through the home, run through the following script.

Agent: “I would love to offer some feedback to the sellers. Could you tell me what you liked best about the home?”
Buyers: “We like the layout and the size. We really like the kitchen.”
Agent: “If you could change one thing about the house, what would it be?”
Buyers: “The busy street. It is a lot busier than we expected.”
Agent: “Anything else?”
Buyers: “We would like a flat backyard as well. We want to be able to entertain outdoors.”
Agent: “Have you guys happened to see 123 XYZ Street yet? It has a lot of the same features, only it’s in a quiet little neighborhood and has a nice patio and yard.”
Buyers: “No, we haven’t seen it yet.”

Again be sure to follow the agency laws in your state around Open House rules, but there is no sense trying to sell someone on a home they do not want to buy. People hate to be sold. They love to buy. Help them find the home of their dreams, and they will love you for it.

To register for our full Open House Script and our Open House Door-Knocking Script click here.

For all the scripts and eleven methods of lead generation, get your copy of Explosive Sales Growth in Real Estate on Amazon!